The magic of Modern Rustic style captivated me back in 2009 when I was first introduced to it through my friend Danielle DeLange and her relocation to the Dutch countryside, where she created her dream home with a distinctively modern rustic flair. Since then, I've had a deep affection for this aesthetic, witnessing its evolution into a prevailing trend within the realm of interior design today. The Americans have a version of it, the Europeans as well, and also the Aussies. Yet, all versions have the same foundational elements.
I've made the decision to curate a two-part series for you this week, dedicated to exploring this captivating style. My goal is to raise awareness, spark inspiration, and ignite your creative spirit, particularly if you're currently in the midst of property hunting, considering a renovation project, or contemplating the transformation of that neglected barn or shed lurking in your backyard. Or, if you’re in Germany where I live, you may have an old, neglected Schrebergartenhaus that could use a freshen up.
Modern Rustic embodies a meticulously curated amalgamation of diverse locales and influences. Picture an ancient Finca nestled in Mallorca, a rustic farmstead in the idyllic south of France, or perhaps a Fachwerkhaus in Germany, thoughtfully renovated to seamlessly integrate contemporary elements while preserving its innate character and allure.
Within this aesthetic, you can find a rich spectrum of design elements: from Japanese paper lanterns to the robust elegance of farmhouse tables, the ethereal allure of sheer linen curtains, and an earthy palette dominated by shades of beige, cream, brown, and white. Natural textures such as cozy handmade rugs and artisanal handicrafts intermingle with the warmth of natural wood, punctuated by occasional modern accents and the striking contrast of black detailing.
Modern Rustic epitomizes a harmonious fusion of the old and the new, inviting us to sink into comfy sofas beneath wood-beamed ceilings, while celebrating the enduring appeal of rustic authenticity.
This style holds a profound allure for me, characterized by its innate, organic charm. At its core, it embodies a philosophy of reverence towards existing materials and structures, epitomizing the art of restoration and renovation, particularly within historic properties.
However, its scope extends beyond mere preservation, embracing the creative integration of salvaged materials into new constructions, thereby breathing new life into them.
Imagine kitchens adorned with reclaimed wood, floors boasting the character of repurposed timber, or ceilings adorned with beams that once graced a different space entirely.
Modern Rustic exemplifies a harmonious marriage between the old and the new, celebrating the timeless beauty of heritage while embracing the ingenuity of contemporary design. I love that so much, because mixing old and new gives a home a sense of history and character.
The surge in popularity of this style can be attributed to its conscientious approach to design and living, emphasizing sustainability as a cornerstone. This ethos not only allows us to rejuvenate spaces for present-day enjoyment but also ensures their endurance for generations to come, which matters. I personally want to leave a world behind for my son that is better, not worse. I have a responsibility (no matter how small) to make that happen through my choices today.
Consider the transformative potential of a disused barn: through the integration of Eco-conscious elements and enhancements such as energy-efficient features, it can evolve into a timeless residence, offering comfort and style for decades ahead. My friend, Diana Baur of Baur Studio, just renovated part of her old house in Germany and it not only raised the property value but gave the home a larger purpose for generations to come.
When envisioning Modern Rustic, I envisage a diverse array of architectural styles, underscoring its versatility across various settings and structures. The beauty of Modern Rustic lies in its adaptability—whether it's breathing new life into a historic dwelling or infusing a contemporary new-build with slight rustic charm.
BUT.
But.
I've found that the underlying architecture of a space plays a pivotal role in the success of its overall style.
Put simply, attempting a full-scale Modern Rustic transformation in a modern condo lacking architectural character—think boxy rooms and square windows—can sometimes feel out of place. Style, in essence, should feel organic and cohesive. Applying excessive cosmetic touches to a fundamentally unremarkable space can yield results that feel silly.
For those seeking to infuse a touch of this style into a new property, subtlety often proves more effective. We've all cringed at the sight of overly ambitious home makeovers on television, where an incongruous style clash unfolds, like attempting to recreate a Tuscan villa in a 1950s urban apartment in Cleveland, complete with sunflower motifs. No judgment, IYKTYK (wink), but c’mon.
Let’s wrap this up by looking at some more examples of Modern Rustic style.
So, do you like what you see?
In part two of this series, releasing tomorrow, I’ll share tips and tricks along with hallmarks of this style so you’ll know exactly how to shop to find things that would fit this look, even if your window doesn’t overlook a sprawling orchard, a sparkling mediterranean sea, or a meadow of lavender. You can get a little Modern Rustic (almost) anywhere…
Is this a look you also gravitate towards? Why?
Love,
Holly
This is one of my favorite styles. It feels like it can be minimalist but in a warm way, where you feel super relaxed. Being a lover of slipcovers, the Med and white, this style draws me in.
I’m definitely drawn to it, but it loses me at all beige and white! I wonder if it can be pulled off with some more pops of color. To me that would be the perfect space :)