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Why Mineral-Based Paint Is THE Interior Trend of the Moment
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Why Mineral-Based Paint Is THE Interior Trend of the Moment

And how I was already there decades ago...

Holly Becker / Decor8's avatar
Holly Becker / Decor8
Apr 08, 2025
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Why Mineral-Based Paint Is THE Interior Trend of the Moment
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Back in 2020, when the world was feeling uncertain and interiors became our new refuge, I stood in my studio space in Hannover with a bold idea: why not try something I’m not seeing on walls yet in Germany or in that many Instagram-homes. Why not use a sustainable, non-toxic, mineral-based paint?

We Are Wow Makers Paint

It wasn’t trending (yet). No spreads in shelter mags, no creators swirling clay-based paint on their bedroom walls with a natural brush. But I had a gut feeling. I wanted a space that felt grounded, soulful, tactile, and real.

We Are Wow Makers Paint, Photo&Styling: Studio AnoukB, Location: Desiree/Vosgesparis

I’d always loved the raw walls in old apartments, right before investors come in and strip away the patina and toss up drywall. The old walls in properties - like the ones in my grandmother’s farmhouse that I grew up around, and the historical buildings I visited in the south were I was raised - former plantations, historical buildings up and down the coast of South Carolina, these estates were so imperfect and beautiful to me.

We Are Wow Makers Paint

My mother was a florist who loved to paint her flowers on canvas with oil paints, and she was a wonderful decorator. She made all of our curtains and shades, our shower curtains, blinds, duvet covers and cushions. She loved to buy beautiful fabrics and make something amazing from them.


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